The Vice-Chancellor of the University of Northampton was on NLive talking about the impact of the new Waterside Campus on the town centre.
Chancellor the Rev Richard Coles and Vice-Chancellor Professor Nick Petford have both featured on the Adrian Pryce show.
Prof Petford said: “A disused brownfield site is being brought back to life by a Higher Education institution, which performs research, is innovative, is one of the county’s biggest employers and has a huge attraction to both UK and overseas companies.
“It also has the ability to retain graduates in the area, through internships, spin out businesses and start-ups.
“No other type of organisation has the ability to do this. Universities are unique in this respect.”
Adrian Pryce, who is Senior Lecturer in Strategy and International Business at the University, has also interviewed UoN’s Chancellor, the Rev Richard Coles.
Waterside Campus has impressed Richard Coles, who said: “Northampton has struggled in recent years, so to see something of this prestige, excitement and dynamism coming here is amazing. It has a huge impact on not just the town, but the region.
“There’s a giant video screen at Waterside Campus and it seems to me to be proclaiming that there’s a new show in town and this is the place to be.”