Isolated Not Alone: Avon Launch New Campaign Against Domestic Abuse
Written by Chris Harris on April 13, 2020
Avon and the Avon Foundation for Women are launching an initiative to support women and girls at increased risk of suffering domestic abuse fuelled by self-isolation and pressures of Coronavirus.
Women’s charities and organisations across the world are warning of an increase in violence, with reports of a spike in demand on front-line services, which are already under funding pressure. Domestic violence hotlines are reporting a spike since February – doubling according to some sources.
In response to this, the Avon Foundation for Women has pledged to help Non-Government Organisations providing front-line services such as helplines and refuges.
Additionally, Avon is launching a communications effort among its 5 million Representatives worldwide and their customers and communities. The campaign will focus on: raising awareness of the issue, signposting where to go for help and how to identify and support those at risk, and calling on governments to support the provision of life-saving services.
Angela Cretu, Avon CEO says: “Domestic violence is already an epidemic which is hidden behind closed doors. Like Covid-19 it’s a silent killer. An unintended consequence of the isolation measures needed to combat Coronavirus is that vulnerable women and children are trapped at home with abusers, and unable to reach out for help. Avon is a movement, and through our 5-million strong network and vast digital reach we will speak out and spread the word. And we invite others to join us. We’re going to make sure those who are isolated know they are not alone.
“We also need to take urgent action to keep front-line services open. In addition to giving funds to NGOs through the Avon Foundation For Women our Avon teams will be donating vital products – from personal care to hand sanitisers and soaps – to refuges across the world.”
Avon is currently producing a new moisturising hand gel, and is donating £150,000 from the gel’s sales to national domestic abuse charity Refuge. Sandra Horley, CBE, Chief Executive of Refuge says: “Refuge is extremely grateful to Avon for its longstanding support. Its donation will make a huge difference to our services; helping to keep our doors open, whilst providing additional support to our expert team who are now having to run our national services from home environments. During this period of social distancing and increased isolation, we want women to know that they are not alone.”