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New Anti-Litter Campaigns Set to Launch This Summer

Written by on June 9, 2020

New anti-litter campaigns are set to launch in Northampton this summer promoting personal responsibility for the issue of litter by creating a sense of inclusion and shared ownership of space.

The campaigns, #myparkisyourpark and #mystreetisyourstreet, are being led by Northampton Borough Council and Veolia, and aim to encourage people to take responsibility for their own rubbish, whether they are at home or out and about in the town’s parks and streets.

Simple behaviour changes such as taking rubbish home when bins are full and reporting littering here are the key ideas that the council advise, so that people can be the change they want to see and make a difference.

Cllr Mike Hallam, Cabinet Member for the Environment at Northampton Borough Council, said: “We know that the majority of residents dispose of their rubbish in a responsible way. However, the actions of a selfish minority ruin everyone’s enjoyment of our streets, parks and open spaces, affects wellbeing and safety, and attracts crime.

“As lockdown measures are being eased, people need to play their part in shaping the ‘new normal’, leaving behind any old littering habits.

“Please get involved on our #myparkisyourpark and #mystreetisyourstreet campaigns and be the change you what to see, keep reporting instances of littering as they occur to raise awareness, change behaviour, reduce clean-up costs and keep our beautiful environment clean.”

People will be encouraged to become the stars of the campaign materials, by taking anti-litter selfies in their community, using the hashtags #myparkisyourpark and #mystreetisyourstreet.

As part of the campaign, public litter bins will be signposted with flags along with new and fun chewing gum drops and cigarette butt survey bins placed in Northampton parks and town centre.

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