Shoppers on England’s high streets and shopping centers were down over 25% last Wednesday when compared to the same day last year
Written by Robert Mullane on December 9, 2020
Online shopping has become a safer option for many of us this year, giving consumers the ability to send gifts directly to their loved ones without the need to meet physically.
Part of the joy of gift-giving comes from seeing the look on our loved ones’ faces and telling them the story of why we bought it and where. The Online gifting experience might seem impersonal to many of us with gifts arriving by post or left on doorsteps to help stop the spread of Coronavirus.
Alex Nolan co-founder of the Personalised Gifts Shop, founded in 2011, from a kitchen table in Northamptonshire with just £5.50 thinks the online gifting experience can be very personal, “Personalised gifts are a way of expressing your feelings, you can literally personalize any product. We see a lot of heartfelt messages; emotional messages and some very creative messages and they put a smile on our faces… Over 94% percent of our products can be personalized and also they’re very practical they can be something they use on a daily basis”.
The lack of interaction with conventional online gifting has given customized gifts a rise in popularity with nearly a fifth of people saying they are looking for more thoughtful gifts this year. “A lot more people are opting for online shopping, it seems safer and you have a lot more choices… We’re producing ten to twelve thousand personalized products a day and offering fourteen thousand customizable products online”.
Retro sweets hampers are the most popular customizable gifts on the Personalised Gifts Shop this Christmas, “It seems like you can’t go wrong with it, it is extremely extremely popular especially with grandparents sending it to their kids”.